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Proud Pour is a wine company that funds solutions to local environmental
problems. Their first product, a Sauvignon Blanc called "The Oyster", funds the
restoration of 100 wild oysters per bottle to New York Harbor and coastal
Massachusetts. Their first restoration partners are the Billion Oyster Project
and the Massachusetts Oyster Project. The company was founded by Berlin Crystal
Kelly in 2014 in New York City, where she was actively involved with the New
York City Homebrewers Guild.