Simulation model Bass Diffusion as described in the documentation
of AnyLogic in the part related to the agent-based modelling.
The model describes a product diffusion process. Potential
adopters of a product are influenced into buying the product
by advertising and by word of mouth from adopters, those
who have already purchased the new product. Adoption of
a new product driven by word of mouth is likewise an epidemic.
Potential adopters come into contact with adopters through
social interactions. A fraction of these contacts results
in the purchase of the new product. The advertising causes
a constant fraction of the potential adopter population
to adopt each time period.