diff --git a/src/Monitor/Tracing/Zipkin.hs b/src/Monitor/Tracing/Zipkin.hs
--- a/src/Monitor/Tracing/Zipkin.hs
+++ b/src/Monitor/Tracing/Zipkin.hs
@@ -30,7 +30,7 @@
 
   -- * Custom metadata
   -- ** Tags
-  tag, addTag, addInheritedTag, addProducerKind,
+  tag, addTag, addInheritedTag, addConsumerKind, addProducerKind,
   -- ** Annotations
   -- | Annotations are similar to tags, but timestamped.
   annotate, annotateAt,
@@ -175,6 +175,16 @@
 addTag key val bldr =
   bldr { builderTags = Map.insert (publicKeyPrefix <> key) (JSON.toJSON val) (builderTags bldr) }
 
+-- | Adds a consumer kind tag to a builder. This is a convenience method to use with 'rootSpanWith',
+-- for example:
+--
+-- > rootSpanWith addConsumerKind alwaysSampled "root" $ action
+--
+-- Use this method if you want to create a root consumer span. Otherwise use 'consumerSpanWith' to
+-- create a sub span with consumer kind.
+addConsumerKind :: Builder -> Builder
+addConsumerKind = addTag kindKey consumerKindValue
+
 -- | Adds a producer kind tag to a builder. This is a convenience method to use with 'rootSpanWith',
 -- for example:
 --
@@ -349,6 +359,10 @@
 kindKey :: Key
 kindKey = "z.k"
 
+-- Value that indicates a consumer span kind.
+consumerKindValue :: Text
+consumerKindValue = "CONSUMER"
+
 -- Value that indicates a producer span kind.
 producerKindValue :: Text
 producerKindValue = "PRODUCER"
@@ -407,7 +421,7 @@
 consumerSpanWith :: MonadTrace m => (Builder -> Builder) -> B3 -> m a -> m a
 consumerSpanWith f b3 =
   let endo = Endo $ \bldr -> f $ bldr { builderReferences = Set.singleton (ChildOf $ b3SpanID b3) }
-  in incomingSpan "CONSUMER" b3 endo
+  in incomingSpan consumerKindValue b3 endo
 
 -- | Information about a hosted service, included in spans and visible in the Zipkin UI.
 data Endpoint = Endpoint
diff --git a/tracing.cabal b/tracing.cabal
--- a/tracing.cabal
+++ b/tracing.cabal
@@ -1,7 +1,7 @@
 cabal-version: 2.0
 
 name: tracing
-version: 0.0.7.3
+version: 0.0.7.4
 synopsis: Distributed tracing
 description:
   An OpenTracing-compliant, simple, and extensible distributed tracing library.