diff --git a/README.md b/README.md
--- a/README.md
+++ b/README.md
@@ -118,9 +118,9 @@
 
 ### Building Toodles
 
-Toodles builds with stack [stack](https://docs.haskellstack.org). Just a `stack
+Toodles builds with  [stack](https://docs.haskellstack.org). Just a `stack
 build` should do it. If you'd like to build toodles without cloning the source,
-you can have stack build toodles with `stack install --resolver=lts-12.14`!
+you can have stack build toodles with `stack install --resolver=lts-12.14 toodles`!
 
 #### Building with Docker
 
diff --git a/app/Main.hs b/app/Main.hs
--- a/app/Main.hs
+++ b/app/Main.hs
@@ -8,16 +8,34 @@
 import           Server
 import           Types
 
+import           Control.Monad            (when)
 import           Data.IORef               (newIORef)
 import           Data.Maybe               (fromMaybe)
 import qualified Data.Text                as T (unpack)
 import           Network.Wai.Handler.Warp (run)
+import           System.Directory
+import           System.Environment
+import           System.FilePath.Posix
 import           Text.Printf              (printf)
 
 main :: IO ()
 main = do
-  dataDir <- getDataDir
-  licenseRead <- readLicense (dataDir ++ "/toodles-license-public-key.pem") "/etc/toodles/license.json"
+  dataDirLocal <- (return . takeDirectory) =<< getExecutablePath
+  dataDirBuilt <- getDataDir
+  useBinaryLocalDataDir <- doesDirectoryExist $ dataDirLocal <> "/web"
+  useBuiltDataDir <- doesDirectoryExist $ dataDirBuilt <> "/web"
+  when
+    (not useBuiltDataDir && not useBuiltDataDir)
+    (fail
+       "Couldn't initialize toodles, no valid data directory found. Please file a bug on Github.")
+  let dataDir =
+        if useBinaryLocalDataDir
+          then dataDirLocal
+          else dataDirBuilt
+  licenseRead <-
+    readLicense
+      (dataDir ++ "/toodles-license-public-key.pem")
+      "/etc/toodles/license.json"
   let license = (either (BadLicense) (id) licenseRead)
   userArgs <- toodlesArgs >>= setAbsolutePath
   case userArgs of
diff --git a/toodles.cabal b/toodles.cabal
--- a/toodles.cabal
+++ b/toodles.cabal
@@ -1,6 +1,6 @@
 cabal-version: 1.12
 name: toodles
-version: 1.2.1
+version: 1.2.2
 license: MIT
 license-file: LICENSE
 copyright: 2019 Avi Press
@@ -95,6 +95,7 @@
         cmdargs ==0.10.20,
         directory ==1.3.1.5,
         extra ==1.6.13,
+        filepath ==1.4.2,
         megaparsec ==6.5.0,
         process >=1.6.3.0 && <1.7,
         regex-posix ==0.95.2,