diff --git a/app/Main.hs b/app/Main.hs
--- a/app/Main.hs
+++ b/app/Main.hs
@@ -6,7 +6,7 @@
 
 {-# LANGUAGE TypeOperators       #-}
 
--- TODO(avi|p=3|#cleanup|key=val|k3y=asdf) - break this into modules
+-- TODO (avi|p=3|#cleanup|key=val|k3y=asdf|key=1) - break this into modules
 module Main where
 
 import qualified Control.Exception          as E
diff --git a/toodles.cabal b/toodles.cabal
--- a/toodles.cabal
+++ b/toodles.cabal
@@ -1,6 +1,6 @@
 cabal-version: >=1.10
 name: toodles
-version: 0.1.0.10
+version: 0.1.0.11
 license: MIT
 copyright: 2018 Avi Press
 maintainer: mail@avi.press
diff --git a/web/html/index.html b/web/html/index.html
--- a/web/html/index.html
+++ b/web/html/index.html
@@ -74,7 +74,7 @@
                         <label class="label">Add Custom Attributes (comma separated)</label>
                         <div class="input-error key-val-parse-error" v-show="addKeyValParseError">Parse error, check your formatting and try again</div>
                         <div class="control">
-                            <input class="input" type="text" placeholder="key1:val1,key2:val2,..." v-model="addKeyVals" @keyup.enter="submitTodoEdits">
+                            <input class="input" type="text" placeholder="key1=val1,key2=val2,..." v-model="addKeyVals" @keyup.enter="submitTodoEdits">
                         </div>
                     </div>
 
@@ -142,7 +142,7 @@
                         <td class="todo-item-customAttributes">
                             <div v-show="Object.keys(todo.customAttributes).length" class="attribute-block">
                                 <span v-for="entry in Object.entries(todo.customAttributes)" class="attribute-item" @change="updateTodo('here')">
-                                    <span >{{entry[0]}}</span>: <span >{{entry[1]}}</span>
+                                    <span >{{entry[0]}}</span>=<span >{{entry[1]}}</span>
                                 </span>
                             </div>
                             <div class="tag-block" v-show="Object.keys(todo.tags).length">
diff --git a/web/js/app.js b/web/js/app.js
--- a/web/js/app.js
+++ b/web/js/app.js
@@ -30,7 +30,6 @@
             type: "GET",
             dataType: "json",
             success: function(data) {
-              console.log("here", data)
               this.todos = data.todos.map(t => {
                 return {
                   id: t.id,
@@ -180,7 +179,7 @@
         const keyVals =
               this.addKeyVals.trim() === "" ?
               [] :
-              this.addKeyVals.split(",").map(p => p.split(":").map(t => t.trim()))
+              this.addKeyVals.split(",").map(p => p.split("=").map(t => t.trim()))
         const keyValError = keyVals.some(p => p && p.length !== 2)
         if (keyValError) {
           this.addKeyValParseError = true