diff --git a/ChangeLog.md b/ChangeLog.md
--- a/ChangeLog.md
+++ b/ChangeLog.md
@@ -1,5 +1,10 @@
 # ChangeLog
 
+## 0.4.4
+
+* Build fixed with  `--flag store-core:force-alignment` / on architectures
+  like PowerPC.
+
 ## 0.4.3
 
 * Now builds with primitive >= 0.6.4.0
diff --git a/src/Data/Store/Core.hs b/src/Data/Store/Core.hs
--- a/src/Data/Store/Core.hs
+++ b/src/Data/Store/Core.hs
@@ -152,7 +152,7 @@
                     -> IO (Ptr Word8) -- ^ action to produce pokeStateAlignPtr
                     -> IO PokeState
 #if ALIGNED_MEMORY
-unsafeMakePokeState ptr f = PokeState ptr =<< f
+unsafeMakePokeState ptr f = PokeState ptr <$> f
 #else
 unsafeMakePokeState ptr _ = return $ PokeState ptr
 #endif
@@ -274,7 +274,7 @@
                     -> IO (Ptr Word8) -- ^ action to produce peekStateAlignPtr
                     -> IO PeekState
 #if ALIGNED_MEMORY
-unsafeMakePeekState ptr f = PeekState ptr =<< f
+unsafeMakePeekState ptr f = PeekState ptr <$> f
 #else
 unsafeMakePeekState ptr _ = return $ PeekState ptr
 #endif
diff --git a/store-core.cabal b/store-core.cabal
--- a/store-core.cabal
+++ b/store-core.cabal
@@ -2,10 +2,10 @@
 --
 -- see: https://github.com/sol/hpack
 --
--- hash: b3ccbe532560b303c9ece1b2c15d8ac87b4a29a903a5d36d1266987bec548296
+-- hash: 680a12cdff5e1d96ebb6aeb5805d096ddf363c01f01f5f6292b7cac10d2b8007
 
 name:           store-core
-version:        0.4.3
+version:        0.4.4
 synopsis:       Fast and lightweight binary serialization
 category:       Serialization, Data
 homepage:       https://github.com/fpco/store#readme