diff --git a/CHANGELOG b/CHANGELOG
--- a/CHANGELOG
+++ b/CHANGELOG
@@ -1,5 +1,9 @@
 # Changelog
 
+- 0.2.0 (2025-01-10)
+  * API change, opting for "derive" in place of "hkdf" to work more
+    smoothly with a import qualifier like "KDF".
+
 - 0.1.0 (2025-01-10)
   * Initial release, supporting a generic RFC5869 HKDF function.
 
diff --git a/bench/Main.hs b/bench/Main.hs
--- a/bench/Main.hs
+++ b/bench/Main.hs
@@ -3,7 +3,7 @@
 module Main where
 
 import Criterion.Main
-import qualified Crypto.KDF.HMAC as K
+import qualified Crypto.KDF.HMAC as KDF
 import qualified Crypto.Hash.SHA256 as SHA256
 import qualified Crypto.Hash.SHA512 as SHA512
 
@@ -16,10 +16,12 @@
 suite =
   bgroup "ppad-hkdf" [
     bgroup "HKDF-SHA256" [
-      bench "32" $ nf (K.hkdf SHA256.hmac "muh salt" "muh info" 32) "muh secret"
+      bench "derive (outlen 32)" $
+        nf (KDF.derive SHA256.hmac "muh salt" "muh info" 32) "muh secret"
     ]
   , bgroup "HKDF-SHA512" [
-      bench "32" $ nf (K.hkdf SHA512.hmac "muh salt" "muh info" 32) "muh secret"
+      bench "derive (outlen 32)" $
+        nf (KDF.derive SHA512.hmac "muh salt" "muh info" 32) "muh secret"
     ]
   ]
 
diff --git a/lib/Crypto/KDF/HMAC.hs b/lib/Crypto/KDF/HMAC.hs
--- a/lib/Crypto/KDF/HMAC.hs
+++ b/lib/Crypto/KDF/HMAC.hs
@@ -13,7 +13,7 @@
 
 module Crypto.KDF.HMAC (
     -- * HMAC-based KDF
-    hkdf
+    derive
   , HMAC
 
     -- internals
@@ -75,22 +75,23 @@
           in  go (succ j) (t <> BSB.byteString nt) nt
 {-# INLINE expand #-}
 
--- | HMAC-based key derivation function.
+-- | Derive a key from a secret, via a HMAC-based key derivation
+--   function.
 --
 --   The /salt/ and /info/ arguments are optional to the KDF, and may
 --   be simply passed as 'mempty'. An empty salt will be replaced by
 --   /hashlen/ zero bytes.
 --
 --   >>> import qualified Crypto.Hash.SHA256 as SHA256
---   >>> hkdf SHA256.hmac "my public salt" mempty 64 "my secret input"
+--   >>> derive SHA256.hmac "my public salt" mempty 64 "my secret input"
 --   <64-byte output keying material>
-hkdf
+derive
   :: HMAC          -- ^ HMAC function
   -> BS.ByteString -- ^ salt
   -> BS.ByteString -- ^ optional context and application-specific info
   -> Word64        -- ^ bytelength of output keying material (<= 255 * hashlen)
   -> BS.ByteString -- ^ input keying material
   -> BS.ByteString -- ^ output keying material
-hkdf hmac salt info len = expand env info len . extract env salt where
+derive hmac salt info len = expand env info len . extract env salt where
   env = HMACEnv hmac (fi (BS.length (hmac mempty mempty)))
 
diff --git a/ppad-hkdf.cabal b/ppad-hkdf.cabal
--- a/ppad-hkdf.cabal
+++ b/ppad-hkdf.cabal
@@ -1,6 +1,6 @@
 cabal-version:      3.0
 name:               ppad-hkdf
-version:            0.1.0
+version:            0.2.0
 synopsis:           A HMAC-based key derivation function
 license:            MIT
 license-file:       LICENSE
diff --git a/test/Main.hs b/test/Main.hs
--- a/test/Main.hs
+++ b/test/Main.hs
@@ -6,7 +6,7 @@
 import Control.Exception
 import qualified Crypto.Hash.SHA256 as SHA256
 import qualified Crypto.Hash.SHA512 as SHA512
-import qualified Crypto.KDF.HMAC as H
+import qualified Crypto.KDF.HMAC as KDF
 import qualified Data.ByteString as BS
 import qualified Data.Aeson as A
 import qualified Data.Text.IO as TIO
@@ -52,13 +52,13 @@
         pec = ht_okm
     if   ht_result == "invalid"
     then do
-      out <- try (pure $! H.hkdf hmac sal inf siz ikm)
+      out <- try (pure $! KDF.derive hmac sal inf siz ikm)
                :: IO (Either ErrorCall BS.ByteString)
       case out of
         Left _  -> assertBool "invalid" True
         Right o -> assertBool "invalid" (pec /= o)
     else do
-      let out = H.hkdf hmac sal inf siz ikm
+      let out = KDF.derive hmac sal inf siz ikm
       assertEqual mempty pec out
   where
     hmac = case h of