diff --git a/CHANGELOG.md b/CHANGELOG.md
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -8,6 +8,13 @@
 
 ## Unreleased
 
+## 0.0.6.0 - 2024-03-28
+
+- [#20](https://github.com/parsonsmatt/hotel-california/pull/19/)
+    - Reduce Honeycomb target initialization timeout from 3 seconds to 1 second.
+    - `withGlobalTracing` now expects a callback that accepts the honeycomb target.
+    - Executable bypasses OTEL operations if Honeycomb target cannot be initialized.
+
 ## 0.0.5.0 - 2024-02-29
 
 - [#19](https://github.com/parsonsmatt/hotel-california/pull/19/)
diff --git a/app/Main.hs b/app/Main.hs
--- a/app/Main.hs
+++ b/app/Main.hs
@@ -47,9 +47,11 @@
 
 main :: IO ()
 main = do
-    withGlobalTracing do
+    withGlobalTracing $ \mTarget -> do
         let parserPrefs = defaultPrefs{ prefMultiSuffix = "..." }
         Command {..} <- customExecParser parserPrefs optionsParser
         case commandSubCommand of
             Exec execArgs ->
-                runExecArgs execArgs
+                case mTarget of
+                    Just _target -> runExecArgs execArgs
+                    Nothing -> runNoTracing $ execArgsSubprocess execArgs
diff --git a/hotel-california.cabal b/hotel-california.cabal
--- a/hotel-california.cabal
+++ b/hotel-california.cabal
@@ -1,11 +1,11 @@
 cabal-version: 1.12
 
--- This file has been generated from package.yaml by hpack version 0.35.2.
+-- This file has been generated from package.yaml by hpack version 0.36.0.
 --
 -- see: https://github.com/sol/hpack
 
 name:           hotel-california
-version:        0.0.5.0
+version:        0.0.6.0
 description:    Please see the README on GitHub at <https://github.com/parsonsmatt/hotel-california#readme>
 homepage:       https://github.com/parsonsmatt/hotel-california#readme
 bug-reports:    https://github.com/parsonsmatt/hotel-california/issues
diff --git a/src/HotelCalifornia/Exec.hs b/src/HotelCalifornia/Exec.hs
--- a/src/HotelCalifornia/Exec.hs
+++ b/src/HotelCalifornia/Exec.hs
@@ -121,6 +121,13 @@
 
     pure $ processAttributes <> extraAttributes
 
+runNoTracing :: Subprocess -> IO ()
+runNoTracing subproc = do
+    let processConfig = commandToProcessConfig subproc
+    userEnv <- getEnvironment
+    exitCode <- runProcess $ setEnv userEnv processConfig
+    exitWith exitCode
+
 runExecArgs :: ExecArgs -> IO ()
 runExecArgs ExecArgs {..} = do
     initialAttributes <- makeInitialAttributes execArgsSubprocess execArgsAttributes
diff --git a/src/HotelCalifornia/Tracing.hs b/src/HotelCalifornia/Tracing.hs
--- a/src/HotelCalifornia/Tracing.hs
+++ b/src/HotelCalifornia/Tracing.hs
@@ -29,14 +29,14 @@
 --   up the provider afterwards.
 --
 --   This also sets up an empty context (creating a new trace ID).
-withGlobalTracing :: MonadUnliftIO m => m a -> m a
+withGlobalTracing :: MonadUnliftIO m => (Maybe Honeycomb.HoneycombTarget -> m a) -> m a
 withGlobalTracing act = do
     void $ attachContext Context.empty
     liftIO setParentSpanFromEnvironment
     bracket (liftIO initializeGlobalTracerProvider) shutdownTracerProvider $ \_ -> do
         -- note: this is not in a span since we don't have a root span yet so it
         -- would not wind up in the trace in a helpful way anyway
-        void $
+        mTarget <-
           Honeycomb.getOrInitializeHoneycombTargetInContext initializationTimeout
             `catch` \(e :: SomeException) -> do
               -- we are too early in initialization to be able to use a normal logger,
@@ -47,9 +47,9 @@
               liftIO . BS8.hPutStrLn stderr $ "error setting up Honeycomb trace links: " <> (BS8.pack $ displayException e)
               pure Nothing
 
-        act
+        act mTarget
   where
-    initializationTimeout = secondsToNominalDiffTime 3
+    initializationTimeout = secondsToNominalDiffTime 1
 
 globalTracer :: MonadIO m => m Tracer
 globalTracer = getGlobalTracerProvider >>= \tp -> pure $ makeTracer tp "hotel-california" tracerOptions