diff --git a/CHANGELOG.md b/CHANGELOG.md
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,4 +1,8 @@
-## [_Unreleased_](https://github.com/freckle/freckle-app/compare/v1.15.0.0...main)
+## [_Unreleased_](https://github.com/freckle/freckle-app/compare/v1.15.0.1...main)
+
+## [v1.15.0.1](https://github.com/freckle/freckle-app/compare/v1.15.0.0...v1.15.0.1)
+
+- Set `service.name` when tracing Database, Memcached, and Kafka functions.
 
 ## [v1.15.0.0](https://github.com/freckle/freckle-app/compare/v1.14.0.0...v1.15.0.0)
 
diff --git a/freckle-app.cabal b/freckle-app.cabal
--- a/freckle-app.cabal
+++ b/freckle-app.cabal
@@ -1,6 +1,6 @@
 cabal-version:      1.18
 name:               freckle-app
-version:            1.15.0.0
+version:            1.15.0.1
 license:            MIT
 license-file:       LICENSE
 maintainer:         Freckle Education
diff --git a/library/Freckle/App/Database.hs b/library/Freckle/App/Database.hs
--- a/library/Freckle/App/Database.hs
+++ b/library/Freckle/App/Database.hs
@@ -44,6 +44,7 @@
 import Data.ByteString (ByteString)
 import qualified Data.ByteString.Char8 as BS8
 import qualified Data.ByteString.Lazy as BSL
+import qualified Data.HashMap.Strict as HashMap
 import Data.Pool
 import qualified Data.Text as T
 import Database.Persist.Postgresql
@@ -71,6 +72,7 @@
 import Freckle.App.Stats (HasStatsClient)
 import qualified Freckle.App.Stats as Stats
 import OpenTelemetry.Instrumentation.Persistent
+import qualified OpenTelemetry.Trace as Trace
 import System.Process.Typed (proc, readProcessStdout_)
 import UnliftIO.Concurrent (threadDelay)
 import UnliftIO.IORef
@@ -140,7 +142,7 @@
   pool <- asks getSqlPool
   gauge <- Stats.lookupGauge Stats.dbConnections
   let
-    hooks = setAlterBackend defaultSqlPoolHooks $ wrapSqlBackend mempty
+    hooks = setAlterBackend defaultSqlPoolHooks $ wrapSqlBackend dbAttributes
     -- Setting the SqlPoolHooks for metrics collection:
     -- You may be wondering if this code contains a "double-decrement" bug, because
     -- perhaps when an exception occurs, both runAfter and runOnException are
@@ -172,8 +174,10 @@
             runOnException hooks conn mi e
         }
   Stats.withGauge Stats.dbEnqueuedAndProcessing $
-    inSpan "runDB" clientSpanArguments $
+    inSpan "runDB" (clientSpanArguments {Trace.attributes = dbAttributes}) $
       runSqlPoolWithExtensibleHooks action pool Nothing hooks'
+ where
+  dbAttributes = HashMap.fromList [("service.name", "database")]
 
 runDBSimple
   :: (HasSqlPool app, MonadUnliftIO m, MonadReader app m)
diff --git a/library/Freckle/App/Kafka/Producer.hs b/library/Freckle/App/Kafka/Producer.hs
--- a/library/Freckle/App/Kafka/Producer.hs
+++ b/library/Freckle/App/Kafka/Producer.hs
@@ -150,7 +150,9 @@
       producerSpanArguments
         { Trace.attributes =
             HashMap.fromList
-              [("topic", Trace.toAttribute $ unTopicName prTopic)]
+              [ ("service.name", "kafka")
+              , ("topic", Trace.toAttribute $ unTopicName prTopic)
+              ]
         }
 
 produceKeyedOnAsync
diff --git a/library/Freckle/App/Memcached/Client.hs b/library/Freckle/App/Memcached/Client.hs
--- a/library/Freckle/App/Memcached/Client.hs
+++ b/library/Freckle/App/Memcached/Client.hs
@@ -62,7 +62,11 @@
     inSpan
       "cache.get"
       clientSpanArguments
-        { Trace.attributes = HashMap.fromList [("key", Trace.toAttribute k)]
+        { Trace.attributes =
+            HashMap.fromList
+              [ ("service.name", "memcached")
+              , ("key", Trace.toAttribute k)
+              ]
         }
 
 -- | Set a value to expire in the given seconds
@@ -89,7 +93,8 @@
       clientSpanArguments
         { Trace.attributes =
             HashMap.fromList
-              [ ("key", Trace.toAttribute k)
+              [ ("service.name", "memcached")
+              , ("key", Trace.toAttribute k)
               , ("value", byteStringToAttribute v)
               , ("expiration", Trace.toAttribute expiration)
               ]
diff --git a/package.yaml b/package.yaml
--- a/package.yaml
+++ b/package.yaml
@@ -1,5 +1,5 @@
 name: freckle-app
-version: 1.15.0.0
+version: 1.15.0.1
 maintainer: Freckle Education
 category: Utils
 github: freckle/freckle-app